Behaviorism and Culture

A friend of mine in the USA sent me this long (30min) and fascinating video which highlights the development of a new perspective on cultural analysis that is based on ideas drawn from behavioral analysis. This is a seminal approach and will take many years if not decades to be explored. There are some interesting ideas being explored here, the talk introduces these ideas but you'll need to track down the relevant research to obtain a larger picture. Great stuff, pleasing to see that there is at least someone out there trying to develop a novel approach to understanding cultural dynamics.